The Small Print

We want to be totally open with all prospective Customers over how we run this Norfolk Cycle Hire business so here are all the bits you need to know before you hire a bike from us -

We started off with a relatively small number of bikes which has started to grow into a very substantial fleet. Our pricing is incredibly competitive and includes all the extras that you could possibly want. Just check out our Summary/Prices/Payment page.

We also deliver and collect anywhere in Norfolk. Yes - ANYWHERE, for the pricing clearly displayed on the site. Just tell us where you are and we'll programme our Sat Nav.

When we deliver the bike you will also receive a bag of items we feel are essential for your safety and enjoyment - a proper cycle helmet, a set of tyre levers and an inner tube, a pump and a quality bike lock - we need you to use this to secure the bike to an immovable object whenever it is left unsupervised. None of this is charged for - even if you need to use the inner tube, just return the failed one when we collect to avoid any extra charge. If you are collecting from Aylsham Cycle Centre.

We appreciate that you need to be confident we will deliver on our agreements so we are using PayPal for all remote transactions because this gives you total protection against us defaulting. PayPal's buyer protection is excellent.

We insure the bikes whilst in your possession but we have to pay an Excess on any claim. So we need to take a £50 deposit from you for each bike you rent (£75 for our Tandem). This will be returned to you via PayPal within a couple of days of us collecting the bike, assuming there is no damage. We don't default. If we did you would just be able to put a claim in to PayPal and wreck our reputation. So we don't. If we do need to charge for any damage or loss we will ask for the bare minimum - we do our own maintenance at Aylsham Cycle Centre so overheads are low. 

Below we state the full terms and conditions that we hire to you. Use of our site is your agreement to these full terms - 



1.1 We aim to provide high quality specialist bikes for hire. To achieve this at a reasonable cost we ask our customers to treat the equipment responsibly.

1.2 Bikes and equipment can only be hired from by accepting our hire conditions on our online Enquiry Form. Upon acceptance of these Terms & Conditions a binding contract is formed between and the hirer. We reserve the right not to accept or to fulfil a Booking.

1.3 All Bookings are subject to availability. When a Booking is made by one person on behalf of another person or people that person confirms to that he or she has the authority to make such a booking.

1.4 The Hire period commences on the day the cycle(s) and equipment is dispatched to you and continues until the cycle(s) and equipment is collected/returned.


2.1 You are responsible for ensuring that you are physically fit enough to undertake cycling any distance or compete in events using any Equipment you have booked. We do not accept any responsibility for your failure to complete your Hire period due to lack of fitness, illness or injury. We do not accept liability for death, personal injury, loss or damage to personal effects to any participant, nor can we accept any responsibility for delays or changes to your period of Hire due to weather, strikes, war, terrorism or other causes.

2.2 You accept that cycling carries its own risks and you have made your booking on the basis that you undertake the Hire at your own risk. You understand and accept that we advise the wearing of cycle helmets at all times when riding.

2.3 You will ride your cycle responsibly at all times. You will not hold responsible for any loss, damage or injury including death to persons or property with regard to the use of the cycle(s) and equipment hired. You accept responsibility to Indemnify against any claim, interest, demand or expense in respect of such injury or damage.

2.4 You will ensure that you have suitable Insurance cover at all times during the period of your hire.

2.5 You are responsible for all cycles and equipment hired or loaned and it your responsibility to keep these items safe from damage, loss or theft, use it in a proper manner and not subject it to any misuse or unfair wear and tear. The provided cycle lock will always be used to secure the bike to an unmoveable object, when it is unattended.

2.6 Any damage caused due to crash or neglect is the Customer’s responsibility and will be charged for.

2.7 You will notify immediately of any loss, damage or theft to the hired cycles or equipment however caused. You will be responsible for paying the reasonable costs of repair or replacement for any such loss, damage or theft.

2.8 You will not offer for sale, sell, dispose, mortgage, lend, pledge or otherwise part with possession of the hired cycle(s) or equipment.

2.9 Whilst will always do it’s best to have staff available during the hire period this cannot be guaranteed.

2.10  You commit to being present at any pre-agreed Delivery Point at the pre-agreed time. You also commit to be present at the pre-agreed Collection Point at the pre-agreed time. If you are not available without having given sufficient notice in writing then reserve the right to charge for the time waiting at a rate of £30 per hour. This will only occur if the delay is of over 15 minutes.


3.1 Our cancellation policy is as follows:

  • More than 2 weeks before the hire date – 5% administration charge.

  • More than 1 week before the hire date – 20% of the value of the hire.

  • 3 or more days before the hire date – 50% of the value of the hire.

  • 1 or 2 days before the hire – 75% of the value of the hire.

  • Day of hire. – We are sorry but the full charge will be retained as it will be too late to rehire the bike and equipment.

  • NOTE - In all instances of Cancellation the Full deposit will be refunded.


4.1 It is the rider’s responsibility for their own safety. Cycling involves personal risk and you must ride responsibly.

4.2 Injury(s) and/or death associated with the sport of cycling may result from weather, excessive speed, collision with inanimate objects or other persons, rider inexperience, error or abuse of equipment.

4.3 First time and novice bikers should use the equipment under the supervision of an experienced rider.

4.4 You must not cycle under the influence of alcohol, strong medication, other drugs or fatigue.


5.1 accepts responsibility for death, personal injury and direct loss suffered by you which you can demonstrate was caused by our negligence up to the limit set out in clause 5.3 below.

5.2 will not be liable to you where any alleged loss or damage results from;

  • Any of your own actions or omissions;

  • The action or omission of a third party not connected with the provision of your bike hire:

  • An event or circumstances which we could not have predicted or avoided even after taking all reasonable care;

  • Where any loss or damage is considered to be indirect or consequential loss.

5.3 Except in respect of death and personal injury, in respect of which no limit of liability shall apply,'s total liability to you under this contract between us shall be limited to the total cost of your Booking.

5.4 shall have no liability to you if we are unable to fulfil a Booking due to an event of Force Majeure. In the event of being unable to fulfil your booking our liability to you shall not exceed to the agreed cost of the hire.

5.5 Except where expressly permitted under the Data Protection Act 1998, we will only use your personal details in connection with your Booking arrangements, unless you agree otherwise. We will keep your personal details secure in accordance with our obligations under the Date Protection Act 1998.


6.1 These terms and conditions constitute the entire agreement between us, and supersede any previous agreement or understanding and may not be varied except in writing between us. All other terms, express or implied by statute or otherwise, are excluded to the fullest extent permitted by law.

6.2 Any notice required or permitted to be given by either of us to the other under these terms and conditions shall be in writing.

6.3 No failure or delay by either of us in exercising any of its rights under these terms and conditions shall be deemed to be a waiver of that right, and no waiver by either of us of any breach of these terms and conditions by the other shall be considered as a waiver of any subsequent breach of the same or any other provision.

6.4 If any provision of these terms and conditions is held by any court or other competent authority to be invalid or unenforceable in whole or in part, the validity of the other provisions of these terms and conditions and the remainder of the provision in question shall not be affected.

6.5 Except as otherwise expressly provided herein, nothing in these terms and conditions confers or purports to confer on any third party any benefit or any right to enforce any of these terms or conditions pursuant to the Contracts (Rights of Third Parties) Act 1999.

6.6 These terms and conditions shall be governed by English law, and both of us hereby agree to submit to the exclusive jurisdiction of the English Courts.

Thank you.